Foreign Languages Used in Taiwan TV Commercial Ads: Contents Analysis
نویسندگان
چکیده
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*Ishikawa: Faculty of Economics, Hitotsubashi University, Kunitachi, Tokyo 186-8601, Japan. Fax: +81-(0)42-580-8882; E-mail: [email protected]. Sugita: Stockholm School of Economics, P.O. Box 6501, SE-113 83 Stockholm, Sweden. Tel: +46-8-736-9254; Email: [email protected]. Zhao: RIEB, Kobe University, Kobe 657-8501, Japan. Fax/Tel: +81-78-803-7006; E-mail: [email protected]. We than...
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ژورنال
عنوان ژورنال: Contemporary Management Research
سال: 2006
ISSN: 1813-5498
DOI: 10.7903/cmr.78